A selection of boutiques, designer labels, arts and crafts galleries and jewelry design studios can be found in the heart of Reykjavik. The city offers a great selection of high-quality fashion clothing and other exciting merchandise, both local and global. Icelanders are big spenders and are known for being very fashion-conscious and this is reflected in all the different labels available in the city. The Icelandic design scene is extremely innovative and most of the shops selling local design can be found in the city centre, especially on Laugavegur, Skólavörðustígur and around the Old harbour.

Pink Iceland has selected some of the trendiest, most vibrant, newest, and most interesting shops around town with an emphasis on gay friendly service.

Sir. Hákon Hildibrand
We are so proud to have within our Pink Iceland team as fabulous and knowledgeable a guy on fashion as Sir. Hákon Hildibrand. Not only is he a designer himself but we would go as far as calling him a fashion guru. Let him take you on a stroll in the city centre where everything is crawling with designer stores. He will lead you places you wouldn't have thought of visiting and introduce you to Reykjavík city as you could have never imagined it. His tours are usually about 2 hours and you help create them by letting him know what sort of design you are most interested in. The tour ends at Sir. Hákon's boutique which is an open workshop specialized in recycled design.

Aurum
One of the best shops in Reykjavik in our opinion with great design. The Aurum jewelry line is designed by Icelandic designer Gudbjorg Kristin Ingvarsdottir. The label was founded in 1999 by Gudbjorg and has been growing ever since. The jewelry pieces are created from precious metals and are modelled in part from nature, with its delicate, irregular shapes that perpetually challenge traditional ideas of balance and form. The jewelries are based on modern designs and methods while being both stylish and classic, and in that way hold a sense of timelessness. Along with Gudbjorg's design, Aurum offers a variety of unique and fun products from great Icelandic and international designers.

Mania
Gay owned Mania is a hip store specialized in sunglasses and extravagant shoes. The stylish Maria will welcome you in her store and make sure you'll find the coolest sunglasses and shoes so you can stroll down Laugavegur more fabulous than ever!

More stores are adding to the Pink list

Iða Bookstore
Dogma
Sjáðu
E Label
Herrafataverslun Kormáks og Skjaldar
Volcano Design
Kron
Kron Kron
Forynja
Nikita
Liber
66°N
G-star Raw
Emami
GK Reykjavik
Steinunn
Spakmannsspjarir