Why Pink Iceland?
The Pink color and the pink triangle play an important role in LGBT history. The pink triangle was one of the Nazi concentration camp badges during the Second World War and it was used to identify male prisoners who were sent there because of their homosexuality. Every prisoner in the camp wore a downward-pointing triangle on his or her jacket, the color of which was to categorize him or her by "kind", the reason they were sent there. Pink and yellow triangles could be combined if a prisoner was deemed to be gay and Jewish.
Originally intended as a badge of shame, the pink triangle has been reclaimed as an international symbol of gay pride and the gay rights movement. Used upright, downward, or side to side it reminds us how important it is to stand united and be proud of who we are. So the pink triangle surrounded by a green circle is used to symbolize alliance and with gay rights and space free from homophobia.
Pink Iceland is proud of its pink color and one of its aims is to make this world a pinker place by helping LGBT travelers travel in a gay friendly way and by supporting LGBT rights associations around the world.
The Pink Triangle was always supposed to be at the heart of our brand but it wasn't until we incorporated it into another larger triangle that we really felt it represented what Pink Iceland is all about.
The larger triangle reminds us of a volcano and with the two triangles combined the logo could be a snowcapped mountain. The colors and shapes refer to our shared LBGT history and community while invoking the volcanic and mountainous landscape of Iceland.
When we call our service "pink" this means LGBTQI friendly and of course fabulous!
Watch our nomination video for Best Visual Identity at the Icelandic Marketing and Advertising Awards:
The Pink Triangle as used in Nazi Germany
A pink triangle surrounded by a green circle, as used to symbolize alliance with gay rights and space free from homophobia.
The Pink Iceland brand references our shared LGBTQI history, while invoking the volcanic and mountainous landscape of Iceland.