Pink Iceland's Mission - Pink Iceland's Passion

Honesty Policy // Human Rights // Representation and Queer Values // Environmental Policies // Responsible Tourism // Guest Responsibilities
OUR MISSION
Pink Iceland strives to be the country’s foremost travel agent, tour operator, event and wedding planner for LGBTQI travelers. Our goal is to always offer an exemplary service, treating our guests with the utmost respect while offering a good quality product.

Pink Iceland has clear policies regarding its responsibilities to environmental and humanitarian issues. These are reflected in the services on offer and the general attitude of the company’s owners and staff.

 

Pink Iceland is, and will remain a beautiful, vibrant, fun and caring place of work where both owners and staff ambitiously work towards offering outstanding services to its guests

 

HONESTY POLICY

Pink Iceland is a privately owned company and as such it needs to make a profit. This profit pays the salaries of its staff, the rent, the wonderful and informative Pink Iceland website not to mention copious amounts of coffee for the owners. Most of Pink Iceland's money is made through commissions. This is how it works: If our guests let us book their tours, activities, and accommodation we collect a small (usually 10-15%) commission of the price.  This basically means that you pay the same price, regardless of whether you book directly - or through us. You may think this might cause us to recommend really expensive accommodation and tours. Not so. We promise to do our utmost to come up with a plan that suits you, and your budget. We would never recommend anything without full confidence and/or personal experience of what's on offer. Our primary goal is working with and for the LGBTQI community and without the community's support or goodwill we wouldn't have lasted six months in the business. It is not least through word of mouth that we grow stronger every day. Our hope is that after reading this you too will ask for our recommendations and advice and/or book your holiday through us.  

 

HUMAN RIGHTS

Pink Iceland is founded on the belief that more can be done to welcome LGBTQI visitors to Iceland. We strive to to offer the best available services to our guests, working with suppliers who respect and adhere to human and civil rights.

 

We at Pink Iceland have committed ourselves to contributing to LGBTQI communities around the world in whatever way we can. This has been done with monetary donations, education about what we've achieved in this country and how we went about it and through on-going volunteer work for Samtökin'78 the national LGBTQI organization in Iceland as well as Reykjavik Pride Week where we offer our time and expertise for various events and causes. We constantly revise our policies, processes and activities and actively work towards implementing these. Our human rights commitments may often go unnoticed but when applicable we update our audience about the work we undertake through our social media outlets and website. 

REPRESENTATION AND QUEER VALUES

Pink Iceland is founded by lesbian couple and co-owned by a gay man. Full time staff consists of 6 women (3 lesbians, 1 bisexual and 2 straight women) and 3 men (all gay). We contract 4 main guides, two lesbians and two gay men. All of the above are cisgender. Rest assured that everyone under the queer umbrella is welcome, and loved here at Pink Iceland.

We use a lot of different words to describe the community we belong to. Gay, Lesbian, Queer, LGBT, LGBTQI, LGBTQIA, LGBTQIA+, etc. We use all of these terms to ensure we're easily found through online searches as different people search for different terms. Rest assured that everyone under the queer umbrella is welcome, and loved here at Pink Iceland.

We have a very strict policy of only using photographs from real tours and weddings, with real people who took part in said tours or weddings. A large part of our clientele consists of gay men, who, it must be said we owe our success to, love you boos!

 

We do realise that this is a reflection of the world we live in. It showcases which part of our community has it best in terms of privilege, and quite frankly, disposable income. This reality is reflected in imagery we post and share. Our hope is that by working hard towards inclusivity and diversity in our product offering we will see this change, that we will be able to reach a more diverse demographic, i.e. people of colour, queer women and trans and non-binary people, to all of our benefit.

 

We know we're expensive and that its hard to believe that we subsidise a lot of our queer tours but the fact is, we do. We will continue to offer our cheaper bi-monthly tours as a way to offer a tour service priced at the same level as the bigger bus companies in Iceland. Our hope is that one day we will have enough guests for these tours to stop subsidising them. If you can not afford any of our tours, please let us know and maybe we can help. 

We here who own and work at Pink Iceland are aware of our privilege, of the fact that we lead lives that scores of our fellow queers in the world can only dream about. We know we can't behave like any other company, that we have to always be better, more socially aware, active and responsible. We don't always get it right. We've screwed up in the past and will probably do so again, but when we have, the community has pointed this out to us and we've evolved. To those of you who are under-represented in our imagery we encourage you to join our tours, to become a part of the Pink Iceland family and experience the welcoming atmosphere we strive to create in everything we undertake.

​ENVIRONMENTAL ISSUES

The Pink Iceland Team believes we can all make a difference when minimizing our environmental impact. Our goal is to operate according to sustainability principles with regards to environmental, economic, and socio-cultural aspects of tourism. Pink Iceland was the 13th company to be accepted for Vakinn, the Quality and Environmental System for Icelandic Tourism. In order to reach our goal we work according to these Pink Eco steps:

 

    We minimize printed material, relying on web and mobile devices when possible.

    We recycle recyclable materials.

    We give preference to environmentally safe products and local services.

    We give preference to environmentally certified suppliers.

    We strive to educate the Pink Team regularly about sustainability 

    We work according to the guidelines Quality and Environmental System Vakinn

Pink Iceland's sustainability policy is by no means an endpoint but rather a stepping-stone on the long journey to lower our environmental impact and reinforce the local community. This policy is revised annually and updated according to possible internal and/or external changes. 

RESPONSIBLE TOURISM

Pink Iceland is proud to be among the 310 companies that have signed a declaration on responsible tourism in Iceland. The purpose of the incentive project is to maintain Iceland‘s status as an optimal future destination for tourists by supporting sustainability for future generations of the nation. 

As a participant Pink Iceland aims to:

  • Demonstrate exemplary behaviour and respect for nature.

  • Ensure the safety of guests and treat them courteously.

  • Respect the rights of employees.

  • Have a positive impact on the local community.
     

The goals of Festa the Icelandic Tourist Cluster’s promotional efforts are to:

  • Establish a clear message from companies that they strive to be responsible.

  • Highlight examples of good practice in sustainability and social responsibility in tourism.

  • Provide an incentive to companies that have yet to consider sustainability practices and social responsibility.
     

The declaration has been and will continue to be followed with training programs for companies on CSR and sustainability.

 

Organisations supporting the project are Festa - The Center of Corporate Social Responsibility and Iceland Tourism in cooperation with Icelandic Tourist Board, SAF The Icelandic Travel Industry Association, Promote Iceland, Stjórnstöð Ferðamála - Tourism Task Force, Regional Marketing Offices of Iceland, City of Reykjavik and Safe Travel.

 

Pink Iceland has decided to set sustainability development goals with modern needs in mind, without taking away from future opportunities. Pink Iceland does not only see these development goals as a way to protect certain aspects of the industry, such as our fragile nature, but also as a way of encouraging growth in the local community. Sustainable growth within the tourism sector should increase positive awareness and development and at the same time minimalize the negative impact of tourism. The owners and the staff of Pink Iceland pledge to do everything in their power to protect and preserve nature in every area they work in. The impact of Pink Iceland’s work is diverse, but we can split the main factors into three groups: economic impact, social- and cultural impact and impact on nature.Our main goals are to fulfill economic-, social- and aesthetical needs in a way that preserves and maintains our culture, human rights, biologic diversity and necessary conditions for survival.  ​

Pink Iceland's door sign
Pink Iceland's dog Smurf

Pink Iceland has signed an agreement on responsible tourism which the Icelandic Tourism Cluster and Festa (Centre of Social Responsibility) are responsible for. Pink Iceland has the Gold Certification from Vakinn which is the official quality and environmental system within Icelandic tourism.

 

The owners and staff of Pink Iceland have set the following goals in regards to responsible tourism:

 

Ensure our guests safety and treat them with respect

 

  • By training and educating our staff and our tour guides we can help to ensure our guests safety.

  • We have set goals and we work by them.

  • We have a set of codes and guidelines for each of our tours.

  • We recieve training in First Aid, with revisions every 2 years.

  • We keep our guests informed of how they can help us with conservation of nature both on our website and in our information .booklet that we have with us on our tours.

 

We respect the rights of our employees

 

  • Annual employee reviews and bimonthly status meetings.

  • We update our employee handbook annually, which is a great tool when training new members of staff.

  • We work by our Pink Iceland purchasing policy which emphasises the importance of choosing our partners/suppliers that follow the same guidelines as we do. We choose partners that work by our quality-, environmental- and ethical standards.

  • We choose to work with environmentally certified services and products.

 

We aim to have a positive effect on our local community

 

  • We try our best to work with local products and services. When planning our weddings, for example, we always try to use local services (ie. Priests, hairdressers, drivers and musicians) as much as we can.

  • We use Icelandic products in all of our tours and weddings whether it is donuts, chocolate or music.

  • Our main focus is on the LGBTQI+ community. We are proud sponsors of Reykjavík Pride, Samtökin ’78 (The National LGBT+ Association),  Q – Queer Student Association of Iceland, The Queer Choir, DragSúgur, drag performance group, Estranged magazine and queer musicians.

  • All of our bottles and cans that can be returned for recycling for a deposit are donated to the local Scouts which have set themselves a goal of working against homophobia within their movement.

  • As our main emphasis is on the human rights of LGBTQI+ people, we have also sponsored international projects which emphasize that queer solidarity should be realized universally .

  • It is in the DNA of our company to enhance our guests experiences by giving them information about their surroundings.

  • Pink Iceland hosts numerous events which we try to encourage the queer family to take part in, ie. Rainbow Reykjavík – Winter Pride, Pink Parties and our bimonthly free Pop-up Hygge cozy concerts at the office. 

 

We aim to respect and preserve nature

 

  • Pink Iceland recycles all trash accumulated within the company, including biodegradable waste, paper, plastic, glass and metals

  • Bottles and cans are donated to the Green Scouts, which return them for recycling for a deposit.

  • All other trash is taken to recycling centres and sorted into respective containters.

  • The employees at Pink Iceland are encouraged to bring their biodegradable waste to work as we have a specail bin for this waste at our office.

  • We usereusable coffee filters and the coffee grounds get a new life as a face scrub – that’s why we all look so good!

  • All cleaning products used by Pink Iceland are environmentally certified.

  • All paper (including copy paper, serviettes and toilet paper) bears the Nordic Swan Ecolabel

  • We mostly use water for cleaning purposes.

  • We buy as little as possible in small packages, ie. Our donuts are bought straight from the supplier and come in big packaging

  • We measure the amount of fossil fuels we are using and carbon offset our tours by taking part in the Kolviður project. We're looking into other carbon offset programs to double our efforts as well as being on the hunt for a zero-emission vehicle to use on our tours.

  • 99% of our promotional material is digital

  • We only have one printed brochure, which is printed at a Nordic Swan certified printers on environmentally certified paper.

GUEST RESPONSIBILITIES

Please help us by observing the following:

  • Please dress according to weather. Wear appropriate shoes, bring a hat, mittens and a scarf if you can.

  • Download the Emergency App, 112

  • Please follow the guide's instructions regarding safety and environmental issues

  • Keep your seatbelt on whenever the vehicle is moving

  • Please respect restrictions, rules & boundaries set at each destination

  • Please keep to marked footpaths when requested

  • Please do not leave litter at destinations unless there are appropriate containers

  • Please ask your guide to take care of litter you can’t find a suitable home for.

  • Please do not throw cigarette stubs away. Ask your guide for a portable ashtray.

  • Please be aware that damage to rock and moss formations can not be repaired

  • Please respect private property, cross fences with care and close gates behind you

  • Please avoid disturbing or feeding animals

  • We encourage you to refill your bottle with tap water.

 

Keep in mind that much of our nature is exceptionally fragile. If we treat it with care, it will remain a source of fun and wonder for all of us and countless generations to come.

Pink Iceland is a young and vibrant company, founded out of passion in 2011. The Pink Iceland Team is constantly learning and tackling new challenges. Our policies are regularly updated and develop as we grow. We encourage our guests to help us out and give us feedback on our services so we can continue to create unforgettable experiences and continue to love our work at Pink Iceland.

Official Sponsor:

ALL OUR IMAGES AND TEXT ARE SUBJECT TO COPYRIGHT - PLEASE CONTACT US IF YOU WOULD LIKE TO USE EITHER FOR ANY PURPOSES

Gay, lesbian, lesbian travel, gay travel, lgbt, iceland, travel to iceland, tours in iceland, gay bars in reykjavik, free booking service iceland, gay tours, geothermal, northern lights, geysir, gay community, gay guide iceland, gay scene iceland, gay trip
  • Youtube

Tel. (+354) 5621919 // pinkiceland@pinkiceland.is // Skype: pinkiceland

PINK ICELAND // Hverfisgata 39 // 101 Reykjavik

VSK / VAT: 122374 // KT: 4403112370