Pink Iceland is Iceland's first and foremost queer owned and operated travel expert

About

Birna Eva and Hannes owners of Pink Iceland

Pink Iceland was founded by couple Eva María & Birna in March 2011 and in early 2012 their friend Hannes joined forces and the trio now owns and runs the company together with love.

Pink Iceland works for and with the LGBT (Lesbian, Gay, Bisexual & Transgender) community and specializes in day tours (gay tours), weddings, international and domestic events and festivals as well as organizing tailor-made luxury travel. With decades of combined experience in the tourism industry we guarantee a professional service, but perhaps more importantly a personal one. We at Pink Iceland pick our partners carefully, making sure our guests experience Iceland at its best and friendliest.

How
‍the Story
Begins

Pink Iceland started as project for an MA Tourism course I was doing back in 2010 where I came up with and created a business plan for an LGBTQI+ tour and travel company serving the community Im so proud to belong to.

Birna Hannes and Eva Pink Iceland Owners

I ended up submitting the business plan to innovation incubator Gulleggið where it was chosen to be one of 10 ideas to go through the incubating process. To make a long story short we got came in third and won a small cash prize. With the support of my then partner, now amazing wife, Birna Hrönn we took the leap and decided to officially start Pink Iceland.

We got in touch with our friend Hannes (Sasi) and asked him to work with us on developing a logo and website. Sasi matched our enthusiasm for the project and we all quickly sensed that this was a journey that we would take together and he became the third partner, the third point in the triangle that represents Pink Iceland and the history that enabled us to lead the lives we do today.

-Eva María, Pink Iceland Founder

Our Honesty Policy

Pink Iceland is a privately owned company, and like any small business, we need to generate enough revenue to cover the salaries of our amazing team, pay for our cozy office space, website hosting, insurance, taxes, and the copious amounts of coffee it takes to keep us running. We do this through a combination of planning fees and commissions from the services we book on your behalf.

Here’s how that works: When we book services, activities, or accommodation with our partners, we typically receive a commission. This is basically a discount on the official or advertised price. This means you pay the standard rate you’d see online, and we keep the difference, usually between 5–15%. Our vendors are happy about this arrangement as they know we'll take care of communication and logistics which in turns saves them time and effort.

While this arrangement allows Pink Iceland to keep doing what we love, we want to be upfront about it. We’ll never recommend a service or supplier we don’t trust wholeheartedly or haven’t worked with personally. Integrity is non-negotiable, our reputation is built on strong relationships, happy clients, and glowing word of mouth. Your experience matters most and we’ll always do our best to craft a plan that fits your vision and your budget.

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Birna co-owner and wedding planner at Pink Iceland

Trigger Warning

At Pink Iceland, everything we do is rooted in love, not just the romantic kind, but a deep love for people, planet, and possibilities. We believe that love is love and that all genders deserve dignity and that a true celebration means creating joyful, safe spaces where everyone, no matter their identity, race, or background, feels seen and honoured.

We prioritize people over profit, kindness over convenience, and connection over convention. We partner with those who share our values and say no to discrimination in all its forms. We welcome and are grateful for our straight allies who make up the majority of our clients. Thank you for choosing Pink Iceland and your support for inclusive love stories.

If the above words triggered you - we’re not a good fit.
If you agree, Welcome! You belong here. Let’s create something beautiful together.

IGLTA member

Pink Iceland is a proud member of the International
Gay and Lesbian Travel Association.

Why Pink Iceland?

The Pink color and the pink triangle play an important role in LGBT history.

The pink triangle, historically a symbol of oppression during the darkest times of the Nazi regime, has since been reclaimed as an emblem of resilience and pride within the LGBTQ+ community.

At Pink Iceland, we honor this legacy by embracing the pink triangle as a central motif in our brand identity. Our mission extends beyond providing exceptional travel experiences; we aspire to create a more inclusive and accepting world for all. By offering LGBTQI-friendly travel services and supporting various gay rights organizations globally, Pink Iceland strives to make a meaningful difference.

Our logo, featuring two intersecting triangles reminiscent of a snowcapped mountain, not only pays homage to our shared LGBTQ+ history but also invokes the majestic landscape of Iceland. Through our commitment to celebrating diversity and fostering a sense of belonging, we invite everyone to join us in creating a world where love and acceptance reign supreme.