Pink Iceland is Iceland's first and foremost queer owned and operated travel expert

About

Birna Eva and Hannes owners of Pink Iceland

Pink Iceland was founded by couple Eva María & Birna in March 2011 and in early 2012 their friend Hannes joined forces and the trio now owns and runs the company together with love.

Pink Iceland works for and with the LGBT (Lesbian, Gay, Bisexual & Transgender) community and specializes in day tours (gay tours), weddings, international and domestic events and festivals as well as organizing tailor-made luxury travel. With decades of combined experience in the tourism industry we guarantee a professional service, but perhaps more importantly a personal one. We at Pink Iceland pick our partners carefully, making sure our guests experience Iceland at its best and friendliest.

How
‍the Story
Begins

Pink Iceland started as project for an MA Tourism course I was doing back in 2010 where I came up with and created a business plan for an LGBTQI+ tour and travel company serving the community Im so proud to belong to.

Birna Hannes and Eva Pink Iceland Owners

I ended up submitting the business plan to innovation incubator Gulleggið where it was chosen to be one of 10 ideas to go through the incubating process. To make a long story short we got came in third and won a small cash prize. With the support of my then partner, now amazing wife, Birna Hrönn we took the leap and decided to officially start Pink Iceland.

We got in touch with our friend Hannes (Sasi) and asked him to work with us on developing a logo and website. Sasi matched our enthusiasm for the project and we all quickly sensed that this was a journey that we would take together and he became the third partner, the third point in the triangle that represents Pink Iceland and the history that enabled us to lead the lives we do today.

-Eva María, Pink Iceland Founder

Our Honesty Policy

Pink Iceland is a privately owned company, and like any small business, we need to generate enough revenue to cover the salaries of our amazing team, pay for our cozy office space, website hosting, insurance, taxes, and the copious amounts of coffee it takes to keep us running. We do this through a combination of planning fees and commissions from the services we book on your behalf.

Here’s how that works: When we book services, activities, or accommodation with our partners, we typically receive a commission. This is basically a discount on the official or advertised price. This means you pay the standard rate you’d see online, and we keep the difference, usually between 5–15%. Our vendors are happy about this arrangement as they know we'll take care of communication and logistics which in turns saves them time and effort.

While this arrangement allows Pink Iceland to keep doing what we love, we want to be upfront about it. We’ll never recommend a service or supplier we don’t trust wholeheartedly or haven’t worked with personally. Integrity is non-negotiable, our reputation is built on strong relationships, happy clients, and glowing word of mouth. Your experience matters most and we’ll always do our best to craft a plan that fits your vision and your budget.

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Birna co-owner and wedding planner at Pink Iceland

Trigger Warning

At Pink Iceland, everything we do is rooted in love, not just the romantic kind, but a deep love for people, planet, and possibilities. We believe that love is love and that all genders deserve dignity and that a true celebration means creating joyful, safe spaces where everyone, no matter their identity, race, or background, feels seen and honoured.

We prioritize people over profit, kindness over convenience, and connection over convention. We partner with those who share our values and say no to discrimination in all its forms. We welcome and are grateful for our straight allies who make up the majority of our clients. Thank you for choosing Pink Iceland and your support for inclusive love stories.

If the above words triggered you - we’re not a good fit.
If you agree, Welcome! You belong here. Let’s create something beautiful together.

IGLTA member

Pink Iceland is a proud member of the International
Gay and Lesbian Travel Association.

Why Pink Iceland?

The Pink color and the pink triangle play an important role in LGBT history.

The pink triangle, historically a symbol of oppression during the darkest times of the Nazi regime, has since been reclaimed as an emblem of resilience and pride within the LGBTQ+ community.

At Pink Iceland, we honor this legacy by embracing the pink triangle as a central motif in our brand identity. Our mission extends beyond providing exceptional travel experiences; we aspire to create a more inclusive and accepting world for all. By offering LGBTQI-friendly travel services and supporting various gay rights organizations globally, Pink Iceland strives to make a meaningful difference.

Our logo, featuring two intersecting triangles reminiscent of a snowcapped mountain, not only pays homage to our shared LGBTQ+ history but also invokes the majestic landscape of Iceland. Through our commitment to celebrating diversity and fostering a sense of belonging, we invite everyone to join us in creating a world where love and acceptance reign supreme.

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The moment after an intimate first look in the Icelandic country side 🩶 Photos by @sundayandwhiteweddings HMUA @tatyana_makeup #firstlook #weddinginiceland #pinkiceland #adventurewedding #weddinginspo

We are swooning over these photos of K&L 🩶 Photos by @kristinmarias #queerelopement #queerweddingplanner #lgbtqweddingplanner #icelandwedding #pinkiceland

Reykjavík Pride is inching closer! Why not join Pink Iceland for the festivities? We will be offering a rainbow Golden Circle and a Queer City Walk! You can book this and Pride travel planning with our team, secure your spot today 🏳️‍🌈 #reykjavíkpride #reykjavikpride #pride #queertravel

Oh hey Sara <3 Adventure wedding planning queen! Congratulations on this wonderful review from a happy couple ⭐⭐⭐⭐⭐ "If you want to get married in Iceland choose Pink Iceland to plan your wedding! We worked with the wonderful Sara and could not be happier with our day! She planned our welcome dinner, full wedding day with 25 guests and our Sky Lagoon trip the day after. We didn't meet Sara until the morning of our wedding but after a few minutes it felt like we had known her for years. We had a bad weather forecast for our day and were in contact with Sara for most of the day prior to make "Plan B" arrangements. She understood how important it was for us to get married at our chosen location and was helpful in problem solving and offering her advice. On the day, the rain held out until after our ceremony but our photo tour was quite wet. Sara was always right there waiting with a big puffy warm jacket and towel for me to warm up and dry off. She was always checking in to make sure we were warm enough and offering kind words of encouragement throughout the day. She never complained even though she was probably pretty wet and cold as well. We had never been to either restaurant that we chose for our welcome dinner and reception but took Sara's recommendations and they were fabulous! She also recommended our amazing photographer (Kristin Maria) and videographer (Arnar Tomasson) who were simply wonderful. Our advice to couples would be to be patient and trust the process. It is not easy to trust a complete stranger to plan such a big day and being in another country not able to be hands on with the planning was even harder. Sara had thought of every detail and we had the most amazing day because of it. In addition, our guests had a once in a lifetime experience. Thank you Sara and the entire Pink Iceland team!"

it's that time again! 🏳️‍⚧️🏳️‍🌈 Join us for Reykjavík Pride 2025, we have some extra colorful tours happening this year and we'd love to see you! Links to book are on our bio and on our website 💕 #reykjavikpride #icelandpride #lgbtq #pinkiceland #gaytours #gayiceland @reykjavikpride

There is a reason this area has been dubbed as the Paradise Valley 🌈 Photos @styrmir_heiddis #elopementinspo #adventurewedding #destinationelopement #icelandwedding #elopementadventure #pinkiceland

We do love a picnic 🥂 Photos by @sundayandwhiteweddings #destinationwedding #weddinginiceland #icelandwedding #pinkiceland #destinationweddingplanner #weddinginspo

We love creating unique memories in the days before and after the wedding day! These are from a welcome day where guests got to explore the Golden Circle, have a tomato farm lunch, and get to know each other before the big day! Thank you to A&A who trusted us to plan a 3 day wedding adventure for them and their guests! Photos by @ivan.kryvoshei #weddingtours #icelandadventure #travelplanner #travelplanningiceland #weddingplanningiceland @anastasia_kulman

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About

How‍the StoryBegins

we offer a free booking service* and welcome enquiries about LGBT life in Iceland.

IGLTA member

How
‍the Story
Begins