Pink Iceland was founded in 2011 by Eva María and Birna, who soon asked their friend Hannes (a.k.a. Sasi) to join them. For the first years it was just the three of us, in a tiny room rented from Samtökin '78, building Iceland's first queer travel, event and wedding company. We had a different logo back then and even toyed with a different name, but the passion was the same as it is today: queer and straight from the heart.
Our first wedding took place at Þingvellir in the spring of 2012, photographed by Kristín María. Same-sex marriage had only been legal in Iceland since 2010, and photos of our couples soon travelled around the world. Before long, straight couples were asking whether they could work with us too. Of course they could, and they still do, although our queer focus has never changed. As Eva María puts it: "We are proud of who we are and the community we serve. If anyone has a problem with that, we wouldn't really want to work with them anyway."
Today Pink Iceland is a team of nine, planning weddings, elopements, events and travel all over Iceland. We have received the Iceland Tourism Innovation award twice, in 2012 and 2023, and have over 900 verifiable 5 star reviews.
Along the way there have been broken teeth fixed on wedding mornings, runaway veils rescued from trees with a forklift, and venues found at a moment's notice when a Hollywood star took the original. Every challenge has made us stronger, and a little wiser.
None of it would have happened without our colourful guests and our wonderful team, past and present. Thank you, and here's to many more years.
xoxo
The Pink Iceland team
Updated in November 2026.
